For website owners (especially online stores), SEO is a very important word and part of their lives. SEO means search engine optimization. The common user may ask, what do search engines have to do with websites? To begin with, creating and maintaining a website is not as simple as it sounds. It doesn’t simply involve designing a web page, publishing it and then watch as people visit it. For a blog, that may be the case. On the other hand, a website involves potential business, and also draws potential market even when it is not selling. A website is actually very costly to maintain, since the owner has to pay for server costs, employees to maintain the site, and sometimes even advertising expenses. Do keep in mind that this is no one-time payment. This actually entails a contract and involves a monthly discharge of money and capital. It is not as easy as it sounds.
This is where SEO optimization now comes in. With the use of backlinks, articles and other relevant keywords, the website will now be listed in the first page of search engine results. This effect for this SEO handling is that the web page will be visible to many people that search for a keyword related to the website of course. The end result for this of course is that traffic would increase for this site, and thus advertisers could pay more, and business will be flourishing. Everyone would want a piece of the action in that case.
For website owners, they are now exploring the possibilities of tapping a backlinking service and also in using a backlinks builder. To further explain about backlinks, it also expands the website’s exposure or visibility. Since these are links that direct the user to the original site. For example, one can post in forums, or social network sites, and even question and answer sites. So through the users of the other sites, they can create links that ‘link back’ to their own site – a very ingenious and yet simple way of gaining publicity for the website. On the other hand, people can’t just post every possible link on the net. Should they post a broken link or not working link, then they are reported. This also holds true for the articles on a site. If it is of poor quality and written just for the sake of including keywords, then their quality index will go down. A quality index is a little similar to a web page’s score. If it is very low, then it is more often than not ignored when the search engine browses through its files. So this also protects the seeker from having to put up with too many useless sites on the search engine’s first page.
Yet as the age old adage says, “A little goes a long way” this has always been proven and tested. In this case, a little link or backlink can go a long way when it comes to exposure and traffic to a site. However even with that little effort, it can lead to steadier or bigger cash inflow.